REINTRODUCING LIGHT \ CREE

Cree, Inc created an LED light bulb that's 85% more efficient than a normal incandescent bulb—and about half the cost of current LEDs. So how do you sell a product that pretty much sells itself? You build a tiny casket, write some awesome scripts, then hire Lance Reddick—star of The Wire, Fringe, and Lost—to knock them out of the park.

Nighty night, Edison.

 
 
 

‘EULOGY’ :30

‘A BUCK’ :15

‘SPEED OF LIGHT’ :15

‘1879’ :30

‘CHILD’ :15

‘LED BOTS’ :15