PEOPLE POWERED BILLBOARD \ RED HAT

Amazing things happen when people work together. Red Hat needed to show the power of collaboration while the rest of the category just talks about it amongst their sea of acronyms and jargon. What if we could humanize the conversation, literally? We went to the All Things Open Conference, the conference for the world’s open source leaders, and erected the world’s first People-Powered billboard. We invited employees, clients and other important members of the Red Hat community to be a part of the actual message.