THE BELIEF ECONOMY \ DAVID BALDWIN
An Amazon Best Seller, The Belief Economy. How to Give a Damn, Stop Selling, and Create Buy-in is available in soft/hard cover and Kindle. The belief economy is quite simply the combined economic influence and buying power and influence of Millennials and iGen, which has been estimated to be in the trillions. That's a lot of purchasing power over the next 30-40 years and you need to be ready to talk to this new, uniquely engaged audience. Get it here.