BALDWIN&
 
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THE BELIEF ECONOMY \ DAVID BALDWIN

An Amazon Best Seller, The Belief Economy. How to Give a Damn, Stop Selling, and Create Buy-in is available in soft/hard cover and Kindle. The belief economy is quite simply the combined economic influence and buying power and influence of Millennials and iGen, which has been estimated to be in the trillions. That's a lot of purchasing power over the next 30-40 years and you need to be ready to talk to this new, uniquely engaged audience. Get it here.

 
 
 
 
 

BRING BACK THE BEES \ BURT’S BEES

The Bees are disappearing. And if they go, the strawberries go, the food that feeds the cattle goes, heck, the whole food system goes. Plus, almost everything Burt's Bees makes uses stuff made by those fuzzy little creatures. So we thought, what if to help save the bees, you just had to lose the b's. What follows is a social campaign that exploded into pop culture and planted over a billion wildflowers.  

 
 
 
 

BEFORE & AFTER BILLBOARD \ BURT’S BEES

To show the hydrating effects of a new Burt's Bees face care line, we re-imagined the typical Before & After product demo with a billboard composed of thousands of coupons. Then we let the power of curiosity take it from there.

 
 
 
 
 

UNCAP FLAVOR \ BURT’S BEES

That little yellow tube of lip balm has become iconic and it was time to get it in front of more people. So utilizing television (the first in the company's history), print, social, and a lot of other shenanigans, we launched a new campaign worthy of the number one lip balm in America.

 
 
 

‘FIREWORKS’ :15

UNCAP FLAVOR - CASE STUDY

 
 
 
 
 
 

LANCE \ CREE

 
 

‘THINGS YOU LOVE’ :15

‘DIODE’ :15

‘LAURELS’ :15

‘EXPENSIVE LOOKING’ :15

‘CABOODLE’ :15

 
 
 
 
 

REINTRODUCING LIGHT \ CREE

Cree, Inc created an LED light bulb that's 85% more efficient than a normal incandescent bulb—and about half the cost of current LEDs. So how do you sell a product that pretty much sells itself? You build a tiny casket, write some awesome scripts, then hire Lance Reddick—star of The Wire, Fringe, and Lost—to knock them out of the park.

Nighty night, Edison.

 
 
 

‘EULOGY’ :30

‘A BUCK’ :15

‘SPEED OF LIGHT’ :15

‘1879’ :30

‘CHILD’ :15

‘LED BOTS’ :15

 
 
 

WE DIG DIRT \ KIOTI TRACTORS

 
 
 
 
 
 
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BRAND BOOK \ KRISPY KREME

 
 
 
 
 

WORLD’S SWEETEST COUPON \ KRISPY KREME

Who says a coupon can't be a social idea that is a digital idea that is an e-commerce idea that is also video content? Just scan this video of the first glazed barcode we've ever seen and you get a free dozen doughnuts for every dozen you buy. 

 
 
 
 
 

THE KRISPY KREME EFFECT \ KRISPY KREME

Turns out just walking into a room causes excitement, smiles, and no small amount of drool. How do we know? We put a hidden camera in a box of Krispy Kreme doughnuts and proved it. We present, the #KrispyKremeEffect, and social experiment and extravaganza across all social channels.

 
 
 
 
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PRACTICING WHAT WE PREACH \ PONYSAURUS

Part of our business model has always been to create our own brands and to create our own luck. Which brings us to Ponysaurus Brewing Company, a Durham based nano-brewery making some of the most talked-about beer in the Triangle right now. David is a third owner and brings all of Baldwin&'s expertise to making the branding as good as the beer itself. It's kind of like the Hair Club for Men: "We're not just owners, we're a client." 

 
 
 
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HOLIDAY SPIRIT MEASURER \ PONYSAURUS

You may have heard that all is not right in the great state of North Carolina. Some people just aren’t playing nice and some residents are feeling down-right depressed. Well, we asked a simple question, can we help our town spread happiness via twitter during the holidays using what we do best? Which is make delicious, delicious beer.

 
 
 
 
 

PEOPLE POWERED BILLBOARD \ RED HAT

Amazing things happen when people work together. Red Hat needed to show the power of collaboration while the rest of the category just talks about it amongst their sea of acronyms and jargon. What if we could humanize the conversation, literally? We went to the All Things Open Conference, the conference for the world’s open source leaders, and erected the world’s first People-Powered billboard. We invited employees, clients and other important members of the Red Hat community to be a part of the actual message.

 
 
 
 

SAVANE \ PANTS-ITIS

 
 
 

CHOCOLATE POSTERS \ VIDERI CHOCOLATE FACTORY