The power of curiosity
As part of the launch of Burt’s Bees new Intense Hydration line of products, we created a new take on the tried and true before-and-after demo by showing it happen in real time on a billboard, all done using coupons as our Before. Customers could watch the transformation and then get a coupon to try the product.
The campaign saw 48% coupon redemption
That’s seven times higher than industry standard
Over 13 million PR impressions