BALDWIN&

Burt’s Bees

Coupon Billboard
B&Site_Color_ BurtsYellow.jpg
 

The power of curiosity

As part of the launch of Burt’s Bees new Intense Hydration line of products, we created a new take on the tried and true before-and-after demo by showing it happen in real time on a billboard, all done using coupons as our Before. Customers could watch the transformation and then get a coupon to try the product.

 

THE RESULTS

The campaign saw 48% coupon redemption

That’s seven times higher than industry standard

Over 13 million PR impressions