BALDWIN&

Cree

Light a Better Way
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Better light changes everything

Lighting is everywhere people are. How we see changes who we are. And a world that sees itself in a better light could be an amazing, beautiful place to be. So how do you prove to the world that Cree not only has the products for such vision but also the leadership for it?

You hire the beautiful, bald Lance Reddick — star of The Wire and Fringe — to share with us how lighting should be.