BALDWIN&

Cree

Reintroducing Light
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The biggest thing since the lightbulb

Cree, Inc created an LED light bulb that’s 85% more efficient than a normal incandescent bulb — and about half the cost of current LEDs. So how do you sell a product that pretty much sells itself?

You build a tiny casket, write some awesome scripts, then hire Lance Reddick — star of The Wire, Fringe, and Lost — to knock them out of the park.

Nighty night, Edison.

 

THE RESULTS

In six months, the Cree LED light bulb was America’s #1 selling LED bulb

Already-ambitious sales goals exceeded by 20%

Cree’s exclusive retailer, The Home Depot, ran out of their online stock five times in the first two months

Retail sales rose in the first month by 1080%