GAIA HERBS
The hardest working herbs on earth.
Research, Strategy, Campaign, Media, Social, Community Management
The herbal supplement
category has exploded.
Gaia Herbs is a different
kind of company.
In an industry lacking regulatory standards, they set their own. They work tirelessly to protect the quality and potency of each herb at every single step in the process. Because they believe deeply that transparency and intentionality are the keys to unlocking wellness for our bodies and our world.
To tell the full story, we had to make buyers aware of the quality problem in the category and help Gaia cut through the noise. We needed to single out Gaia as the standard bearers for the industry.
So we did something no other company would dare do — we invited the FDA to come inspect us any time. And then we challenged the industry to join us.
As proof of Gaia’s impossibly high quality, we showed the people of Gaia doing things the only way they know how — the right-way way. We featured employees in their natural habitats — the Gaia Herbs regenerative organic certified farm, the ISO-certified lab where ingredients are tested at every stage to ensure quality and potency, and the on-site extraction and bottling facility — embracing the rigorous Gaia Herbs standards in everything they do.
We saw an immediate impact on Gaia Herbs sales. Amazon sales of Gaia Herbs were up 30% in the weeks following the FDA invitation media launch, indicating new buyers discovering the brand.
One long-time Gaia Herbs customer, who happens to be a well-known Brazilian supermodel, also took notice. Enter: Gisele Bündchen. For 20 years, Gisele has been on a wellness journey that has included Gaia Herbs. She was more than happy to talk about Gaia’s standards and the transformative power of herbs, bringing even more people along for the ride.
Results
Evergreen Social
Gaia Herb’s social channels were primed to be the place where their practices, products, and personality could shine through. We created a range of evergreen social content, including but not limited to: product-centric deep-dives, positive daily affirmations, wellness recommendations, and even some sweet capybara cameos.
