Sometimes moms don’t have time for your advertising
How do you help an upstart health-food-for-the-whole-family brand appeal to no-time-for-your-dumb-ad moms?
We spoke the language of motherhood, partnering with Upright Citizens Brigade in NYC to create a video series about the struggles of real moms to manage life, eat healthy-ish and maintain sanity. Can we get an amen?
22,927,649+ social impressions
Completed video views surpassed the initial goal more than 8x over
3X engagement than industry average on Facebook
99% Net positive sentiment
$28,000 paid media = $0.03 CPCV