BALDWIN&

Good Food Made Simple

Real Mom Roll Call
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Sometimes moms don’t have time for your advertising

How do you help an upstart health-food-for-the-whole-family brand appeal to no-time-for-your-dumb-ad moms?

We spoke the language of motherhood, partnering with Upright Citizens Brigade in NYC to create a video series about the struggles of real moms to manage life, eat healthy-ish and maintain sanity. Can we get an amen?

THE RESULTS

22,927,649+ social impressions

Completed video views surpassed the initial goal more than 8x over

3X engagement than industry average on Facebook

99% Net positive sentiment

$28,000 paid media = $0.03 CPCV