BALDWIN&

 

Greenshield

Branding / Packaging
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Sometimes your old brand ID just has to GO

We are collectively learning that the foods we put in our bodies and the chemicals we use to clean our homes are making us sicker vs. healthier – so companies and consumers are changing behavior.

We were asked to develop a new identity and packaging for Greenshield Organics, the first USDA Certified Organic household cleaners and detergents in the US.

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Everyone wants a piece of the green pie, but green doesn’t always mean good for you. Consumers over informed and over taxed and anything “new” takes energy to accept. They simply don’t want to think about greenwashing.

We knew that in order to stand out in the this sea of green we need to modernize our brand and create a fresh, bold take on green cleaning.

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