Krispy Kreme

Brand Book

We wrote a book but admittedly, the plot has a few holes

You know what they say, if you don’t have a strategy, all you have are tactics. Well, we say that anyway, so when laying out the plan for Krispy Kreme you have to start at the top and define the brand all the way down to its airy, glazed center. Then you can begin telling stories and making the right things happen. Take a look, maybe bring a drool cup.