Krispy Kreme

The #KKeffect

A head-turning piece of content

People who love Krispy Kreme already know what seeing that green-dotted box of doughnuts does to you. But for people who’ve never experienced it, how do you explain it?

We decided, instead of trying to describe the Krispy Kreme effect, let’s just show it in action. So we put a GoPro inside a doughnut box, took it out in public, and let the drooling reactions speak for themselves.



8 million total video views

Facebook engagements increased by 79% vs the week prior

8,000 shares on Facebook

6,000 comments on Facebook

2 million minutes of the video watched across social platforms