MURPHY’S NATURALS

“I just love when I go outside, slather myself in potentially harmful chemicals, and get bitten by a million mosquitos” — said no one, ever. Enter: Murphy’s Naturals. In a category laden with harmful chemicals and super-serious lingo, Murphy’s offers naturally potent insect repellent that’s not only good for you but good for the outdoors, too.

We helped transform their nice-alternative-to-regular-repellents brand into a stand-out-on-the-shelves-and-take-a-stand-for-your-beliefs brand — developing a clever voice and vibrant designs that bring their smartest, funniest, most goodest personality to life.