CEO / LEAD GUITAR
David, one of the most awarded copywriters and creative directors in the advertising business today, is the founder of Baldwin& and cofounder of Ponysaurus Brewing in Durham, North Carolina. David is the former chairman of the One Club in NYC, and his advertising work has been recognized by Cannes, One Show, D&AD, Clios, Effies and more. David’s work and writings have been featured in numerous publications and college textbooks on advertising. His film work (Art & Copy, The Loving Story) won two Emmys and a Peabody Award. David is the author of the Amazon Best Seller The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In.
MANAGING DIRECTOR / SUPERCONDUCTOR
Jerry is the Managing Director which means he runs operations as well as working on accounts. He’s hands-on and mechanical, meaning he likes to know how things work and he’s not afraid to get his hands dirty. That’s as true for guitars and motorcycles as it is for brands and their business. He has worked on BMW, Audi, Jeep, GMC, Polaris, Victory Motorcycles, Bridgestone Tires, Krispy Kreme Doughnuts and Videri Chocolate Factory, just to name a few.
DIRECTOR OF STRATEGY / THE STEWARD
Ashley, is our resident strategy nerd, geeking out on all things brand-behavior. She firmly believes that “where there’s a brand there’s a way.” She is passionate about helping companies create ideas that propel them forward and positively impact the typical customer and employee experience. Ashley joined us three years ago by way of San Francisco, where she worked at award-winning agencies on great brands like Apple, Audi, HBO, AAA and Callaway Golf. She’s worked on everything from doughnuts to lug nuts here at Baldwin&. When she’s not geeking out here, she’s at home in Durham loving/negotiating every moment with her husband and two boys.
CREATIVE DIRECTOR / DAYDREAMER
Bob can do anything. He’s one of those guys. He’s an amazing illustrator, photographer, art director, designer, and now a fearless entrepreneur. Over the course of his career, he has worked with a variety of brands, including Audi of America, Cree LED Lighting, Red Hat, BMW Golf, Long John Silver’s, Krispy Kreme, and Burt’s Bees. Bob’s work has earned awards from The One Show, the Clios, D&AD, Cannes, Communication Arts, and The Art Directors Club. In his spare time, Bob builds motorcycles under the name Redeemed Cycles, recognized as one of the top 50 custom motorcycle builders in the world by MOTO HEROES, inc.
DESIGN DIRECTOR / VISUAL THERAPIST
Our Design Director can do it all, even play the banjo (but don’t tell her we told you). She’s been a part of our team for longer than Baldwin& has existed, having worked with David at more than one agency. She’s led defining work on Burt’s Bees, Krispy Kreme, Kioti Tractors, Polaris and Audi among others. (But seriously, don’t tell her we told you about the banjo.)
DIRECTOR OF MEDIA / MEDIAOLOGIST
Overseeing our media department, David brings equal parts analysis and inspiration to planning and buying. After launching his career in the Big Apple, he returned to his southern roots to be closer to ACC basketball – oh, and to supervise media strategy for brands like Lands’ End, Audi and Polaris. His next move was to the sports marketing world, where he negotiated with the likes of the PGA Tour, NFL and the NBA. In 2013, David joined us to launch Baldwin&’s media practice. His diverse background allows him to wear multiple hats within the agency, not the least of which is seamlessly integrating media with Baldwin&’s strategy, account and creative teams.
DIRECTOR OF ACCOUNT MANAGEMENT / GPS
Dedicated account manager by day and a fierce volleyball player and coach after hours, Jen knows how to lead her team to success. She loves seeing brands brought to life in meaningful ways and thrives on uncovering creative solutions to difficult problems. In her 15 years of experience, she has led long-term relationships with brands including Travelocity, Lands’ End, Meijer Supermarkets, Burt’s Bees and Long John Silver’s.
DIRECTOR OF PROJECT MANAGEMENT / MIXOLOGIST
With over 20 years in Project Management, Tonya likes to run — both literally and metaphorically (she has six half-marathons under her belt so far). She knows how to get great ideas turned into reality on time and on budget. Other than running her department, she also has worked on Burt’s Bees, Bridgestone Tires, BMW Golf, Long John Silver’s and, oh, let’s face it, she pretty much runs the agency. She is a force of nature.
COMMUNICATIONS STRATEGY DIRECTOR / TRAILBLAZER
Michelle lives at the intersection of media, technology, consumer behavior and cultural trends. She leads the charge for communications strategy at the agency, bridging the gap between creative and media by representing the voice of the consumer and the ever-changing landscape for brands like Long John Silver’s, Krispy Kreme, Netflix, Ulta Beauty and New Balance, grabbing awards ranging from Adweek’s Media Plan of the Year to Cannes Lions.