PONYSAURuS
Homegrown, good-to-the-core beer.
Strategy, Branding, Packaging, Social, Advertising, Experiential
We don’t just work with cool brands. We also build them from scratch. Here’s the story of Ponysaurus, the brewery that grew as big as our agency itself, with distribution in three states, expansion to three locations, and awards like Best Brewery in Durham seven years in a row and North Carolina Brewery of the Year.
PiZZA WITH A POINT
Ponysaurus has always had a point of view on things. To launch their own brand of pizza, we showed off how well-rounded their pies are by sharing the 360 points of view they hold dearest.
Each box contains 90 hot takes — some funny, some social justice-y, some mind-bogglingly specific, some super sincere. When you put all four boxes together, you not only complete the 360 degrees of pizza roundness, but you also earn a free beer.
Don’t be mean to people
When NC’s HB2 was introduced to national debate, it left many feeling powerless. So, we pulled together over 40 breweries and collaborated on a special brew based on Rule #00000001. The Golden Rule. Thus was born, Don’t Be Mean to People, a Golden Rule Saison.
The Lieutenant Governor’s Fund for the Fabulous
North Carolina Lt. Governor Mark Robinson (he/him) said some very not nice things about the LGBTQ+ community. But Ponysaurus Brewing believes in the goodness of everyone. So we helped him do the right thing by creating The Lt. Governor’s Fund For the Fabulous.
A portion of profits from each can of Don’t Be Mean To People went to support LGBTQ+ charities Equality NC and QORDS, all in his name. And while he hasn’t accepted our invitation to chat, he has gone mum when it comes to disparaging his most fabulous constituents.
