BALDWIN&

Ponysaurus

Branding
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The beer beer would drink if beer could drink beer

How do you create a brand that lives up to the amazing namesake (not to mention the actual beer) of Ponysaurus Brewing Company?

Inspired by vintage beer labels and hand-carved pub signs, we created a brand identity with the classic, physics-challenged Ponysaurus mark and paper-wrapped bottles.

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The voice: After drinking about it one day, we decided he best way to describe the voice is – Willfully Stupid, Possibly Brilliant. Part odd musings, part weird side of Twitter, the voice has become almost as popular as the beer.

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The brand lives everywhere from the tap room and the trucks to the coasters and even the restrooms.

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17X in 3 years

Top 50 Most Underrated Breweries in America, Thrillist

One of the Five Best Taprooms in America, Beer Connoiseur

Recognized as a “Brewery to Watch” by, Food and Wine

Recognized as a “Damn good beer”

THE RESULTS

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