The beer beer would drink if beer could drink beer
How do you create a brand that lives up to the amazing namesake (not to mention the actual beer) of Ponysaurus Brewing Company?
Inspired by vintage beer labels and hand-carved pub signs, we created a brand identity with the classic, physics-challenged Ponysaurus mark and paper-wrapped bottles.
The voice: After drinking about it one day, we decided he best way to describe the voice is – Willfully Stupid, Possibly Brilliant. Part odd musings, part weird side of Twitter, the voice has become almost as popular as the beer.
The brand lives everywhere from the tap room and the trucks to the coasters and even the restrooms.