BALDWIN&

Ponysaurus

Don’t be Mean to People
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Now the Golden Rule comes with its own Golden Ale

NC’s HB2 is Introduced in March to national debate, leaving many of feeling powerless. But we had one thing we could use to fight back: Beer!

So we pulled together over 40 breweries and collaborated on a special brew based on RULE #00000001. The Golden Rule. Thus was born, Don’t Be Mean to People, a Golden Rule Saison.

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Through social media, PR, a gofundme page and lots of leg work, we raised over 50K for LGBTQ and got national press for an issue that has been devastating for North Carolina’s image. The beer continues to sell and raise money and awareness to this day.

 

THE RESULTS

National news awareness, including Fox News, Men’s Journal, The Huffington Post & USA Today

$52K raised in initial effort

Still a best-seller at the brewery