Tweet cheer, get a free beer
With all the political angst spreading through North Carolina, how can a brewery do its part to make things more cheerful during the holidays and promote a holiday brew at the same time?
The answer was simple. Tweet cheerfully and get a free taste of the Ponysaurus Holiday Mystery Beer. Tweet naughty things and you’re out of luck. With the help of some very nerdy friends and a few pilfered beers, we figured out how to hook a tap up to Twitter, and how to make that tap only serve beer when the ‘niceness quotient’ of tweets originating from Durham, NC, was greater than 50%.
37% increase in positive tweets over the same period the previous year
Over a million tweets processed
94% deemed “cheerful”