When people come together, great things happen

How do you help a company with complicated software products and services distill its working philosophy of “community-powered innovation” into a simple, resonant message?

At the core of all the mind-numbing tech stuff Red Hat does, there was one simple truth: Red Hat helps people work together more efficiently. Collaboration, baby. So we made a billboard to not just say it, but to prove it. A billboard ... made of people ... working together.


3.5 million Twitter timeline deliveries

35% more visitors to

Increased traffic to all social sites by 23%