BALDWIN&

Savane

Pantsitis
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Ending the painful game of pocket billiards

Pants are the worst. Blame the Victorians. While many non-Western societies traditionally favored flowing, comfortable garments for the bottom halves of the male population, those stuffy Brits doubled down on caging their junk in rigid, unyielding crotch prisons.

We took all of the problems associated with standard, ill-fitting pants and treated them as they really are: an ailment that men have always had to deal with. Perry Ellis fashion brand, Savane, created a stretchy, wrinkle-free, stain-resistant brand of slacks made to cure “Pants-itis.”

 
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THE RESULTS

Ad recall was 229% above control

Favorability +62%

Purchase Intent +51%

CTR 141% above benchmarks

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