An Amazon Best Seller, The Belief Economy lays the foundation for your brand to maximize profitability by addressing people's beliefs, concerns and to solve real-life problems, both big and small. Learn how to turn your mission into a competitive advantage. A new kind of customer has emerged who is influencing trillions of dollars of our economy per year. The companies they patronize are those with a strongly stated, consistent, authentic stand and behaviors consistent with those beliefs. The Belief Economy can help you identify, develop and sell the authentic core values that will transform your brand into a belief-driven brand and elevate it above the competition. Get it here.