BALDWIN&

Videri

Packaging
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Setting the bar

Videri Chocolate Factory makes real chocolate the way chocolate was meant to be made—handcrafted and bean to bar. They were competing against chocogiants and wanted to grow their sales by over 50%

The challenge: How do you help a mind-blowing, internationally recognized chocolate factory make their packaging equally as mind-blowing and internationally recognized? And also much more efficient? (Okay, and also become friends with them to score free chocolate)?

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We redesigned the packaging from the tiny little foil lettering up, giving it a classic visual identity that also remained easily identifiable from across the Whole Foods aisle.

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THE RESULTS

60% Percent increase in sales

40% margin increase per SKU

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We then translated all of the brand goodness into photography, social content, retail programs and more. Every time you cross paths with Videri you get a little dose of chocolate love right in the kisser.

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