Let’s face it, sometimes advertising is just meant to be eaten.
How do you help an amazing chocolate factory run by amazing people promote their five-year anniversary party in an equally amazing way?
When you’re the purveyors of chocolate realness you go old-school and make posters to spread the word all over town. But make the anniversary party invitation posters out of chocolate. Wait, has that ever been done before? No? Ok, cool. We’ll make it happen anyway.
Then we’ll turn the posters into a series of social events by delivering them to high-traffic areas all over town, like Whole Foods and other retail environments. Then we’ll invite our community to come take part in events at those establishments to eat the chocolate invitation posters. All of these different partners and their customers shared the content on their own networks to create one big, delicious, chocolate circle of gratitude.