Lansinoh

Stand with the mothers.

Strategy, Branding, Packaging, Video, Social, Digital

Lansinoh had been a trusted source for postpartum healing among mothers and healthcare providers for over 40 years. Their products have stood the test of time, are still better than anything else in the market, and they are innovating with sustainability in mind. However, plenty of other mom-brands have entered the market in the last five-10 years and are connecting in more provocative and emotional ways with customers.

To help moms (and challenge our competitors), we knew Lansinoh couldn’t afford to be silent. They needed to embrace their fight-for-mom instincts — the very same instincts that inspired them to exist in the first place.