CIRC
A textile recycling company on the verge of transforming an industry
Circ began as Tyton Biosciences, a biofuel company that through the process of creating biofuels from plants, discovered how to revolutionize textile recycling. In other words, their process could be used to make new clothes out of old clothes. They came to us looking to build a brand strong enough to help them change the world. No name. No brand. No story. We built all of it — identity, messaging, website, product and program branding, trade show presence, and partnerships with some of the biggest names in fashion. All in service of bringing this game-changing technology to a world that didn't even know it needed it.
For too long, "recycled" has meant sacrifice. But with Circ's groundbreaking technology, materials are returned to their virgin state, creating true circular luxury without compromise. Partnering with fashion icons like Mara Hoffman, big brands like Zara, and couture designers like Patrick McDowell, Circ has set a new circular standard. One that refuses to settle, and one that refuses to look backward.
