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Fish pics are better deep fried.
For millennial men dipping into the dating pool, standing out can be tough. Their instinct is often to prove they’re providers by posing with a trophy catch. But the fish pic is actually a major ick on dating apps. By posting these photos, they’re blending in with every other fish in the sea and unintentionally tanking their own market value. But Long John Silver’s loves a good fish pic. So we asked every fish-posing person out there to send us their fish pics. And we transformed them into something special — a deep fried, ready-to-eat catch, and a coupon for more. Turns out fish pics aren’t the problem. All you have to do is give them a little batter and the likes roll right in.
First, we baited the hook, asking for those sea-ductive pics
Then the sea of fish pics started flowing. And we started frying.
Guess we were wrong. People actually really do like fish pics.
IMPACT
13.5M content views
9.2M accounts reached
241,000 content interactions
2.63% engagement rate (ballpark engagement across QSR brands range from 1.5% - 2.5%)
15.7K followers gained
28% follower growth across IG/ TikTok
629 fish pics fried














