Most bug repellants are more worried about keeping the bugs away than about keeping you outside. But Murphy’s Naturals is all about the outdoors, and wants you to be all about it too. So they keep the environment in mind with everything they do — not as performance or obligation — but because they deeply believe that the outdoors needs us. And we need the outdoors. So when they came to us looking to elevate their brand from a small regional company to a major player in the space, we were all over it. From research to strategy to branding and packaging, we gave the brand the overhaul it needed to help the most people venture out worry-free. The brand has grown exponentially, creating a big footprint in major retailers, but not a big ecological one. It’s protection that makes a difference.