Lansinoh has been a trusted source for postpartum healing among mothers and healthcare providers for nearly 40 years. Their products are still better than anything else in the market, and they are constantly innovating with sustainability in mind. Recently, however, a number of competitors have entered the market and are connecting in more provocative and emotional ways with customers. Lansinoh knew they’d never be the “hey-girl-hey” kind of brand the others were clamoring to be, so we helped them lean into what new moms actually need: someone who knows what actually helps. With video, social, digital, logo, brand guide, and messaging guidelines, we helped the brand move beyond the hospital standard to gold standard.