Ponysaurus
Homegrown, good-to-the-core beer
We don’t just work with cool brands. We also build them from scratch.
Ponysaurus began as a small brewery in Durham. And as the agency built the brewery, we built the brand around it. Soon the brewery grew as big as the agency itself, with distribution in three states, expansion to three locations, and awards like Best Brewery in Durham seven years in a row and North Carolina Brewery of the Year. And it’s not just the beer that’s won awards — the work Baldwin& has done for the brand has found itself in the Art Director’s Club, D&AD, The ANAs, and the Shorty’s. Not too bad for a half-dinosaur, half-horse with little baby arms.
PIZZA WITH A POINT
Ponysaurus has always had a point of view on things. To launch their own brand of pizza, we showed off how well-rounded their pies are by sharing the 360 points of view they hold dearest.
Don’t be mean to people
When NC’s HB2 was introduced to national debate, it left many feeling powerless. So, we pulled together over 40 breweries and collaborated on a special brew based on Rule #00000001. The Golden Rule. Thus was born, Don’t Be Mean to People, a Golden Rule Saison.
The Lieutenant Governor’s Fund for the Fabulous
North Carolina Lt. Governor Mark Robinson (he/him) said some very not nice things about the LGBTQ+ community. But Ponysaurus Brewing believes in the goodness of everyone. So we helped him do the right thing by creating The Lt. Governor’s Fund For the Fabulous.
A portion of profits from each can of Don’t Be Mean To People went to support LGBTQ+ charities Equality NC and QORDS, all in the Lt. Governor’s name. And while he hasn’t accepted our invitation to chat, he has gone mum when it comes to disparaging his most fabulous constituents.
